Website maintenance is the act of regularly checking your website for issues and mistakes and keeping it updated and relevant. This should be done on a consistent basis in order to keep your website healthy, encourage continued traffic growth, and strengthen your SEO and Google rankings
6 TYPES OF WEBSITE SUPPORT AND MAINTENANCE SERVICES
- Updating Website Software
If you are using any reasonable content management system like WordPress or any kind of script like PHP, it should be updated regularly. WordPress itself updates automatically but there are instances where it would have to be updated manually.
Additionally, if you are employing a website host, an online service maintenance provider will make sure that they are updating their core server software on an everyday basis. as an example, they will check if things like FTP service running on the server is up to the mark. If however, you run your own web server, they will manually test and apply updates.
- Improving Website Speed
Did you recognize that twenty five percent of users navigate out of an internet site if it takes over three seconds to load? Page loading is clearly a very important part of the user experience. However, we tend to let it slide, so as to accommodate new nifty functionality or esthetic website design.
In reality, web visitors do not care about all the bells and whistles. They care about accessing the data they need as fast as possible. Another important factor to think about is how page load speed affects your computer programme rankings. A slow website increases bounce rate and if people are navigating out of your website as fast as they got there, then Google will think your website isn’t important so they will push it further down the rankings.
A website support service will always check your website’s speed by constantly using the insights that they get from speed-checking tools to continually improve how it loads.
- Fixing HTML Errors
HTML Code is not easy, especially if you know nothing about website coding. You need to pay attention to detail to make sure that it is working well. What might sound sort of a minor error may lead to various problems like funky looking pages, missing multimedia, etc. Reliable website support should be able to inspect, find and fix issues associated with HTML.
- Backing up Files
Imagine how frustrating it might be if you were to lose all of your website’s essential files. This incudes images, pages, blog posts, plugins, etc. If you run your website on WordPress, you would possibly have some automated backup options. Website maintenance services make sure that file and database backups are automatically performed atleast on a weekly basis.
- Developing New Content
Your content strategy might be on point but it is always a good idea to enhance it by creating new content. Your web page must be updated regularly. If you wrote a post that was published years ago, it would not be relevant now and a few of the data might have to be updated.
- Computer Programme Optimization
Regularly checking your website for areas where searchability will be improved can go a long way in improving programme optimization. Your blog posts should be altered to incorporate popular and competitive keywords. Your landing pages can even be updated to incorporate more relevant and timely keywords. Even your “About Us” page must be updated regularly to take advantage of popular keywords in your industry. Keyword research is additionally important when creating new content for your website.
As a part of the SEO strategy, it is also important to spot structural issues within your website which will affect how search engines view your site.